You can’t buy experience, though you can invest in its benefits.
We have perfected our craft over the past 35 years. Quality, performance and innovation has been the driving force since the beginning. It was the reason why Malte Simmer founded the brand back in 1981. No other sails could withstand the punishing surf on Maui’s north shore. This is the legacy that drives Tomas Persson and the simmer team to keep on pushing the limits of our products. This is the reason you know that when you buy a simmer style product you buy the best. Quality, performance and innovation is more than a slogan, its our legacy. Simmer Style has gone from being a garage-size company to a market-leading brand but our foundation is the same. Our love of wind, waves and water. There’s not a lot to change there. In fact, nothing at all.
The Simmer Style brand has more than 35 years of experience in designing and manufacturing high quality windsurfing equipment. We know that each design is only as strong as its weakest link. We never cut any corners on the quality of materials, workmanship or sail making design. This is our greatest strength and reason why Simmer Style has maintained its position as one of the key players in the windsurfing market throughout the years. Our international team of professional windsurfers circle the globe all through the year to test and torture every single product in our range, just to make sure that when you buy a Simmer Style product - you buy the best!
A Simmer sail has always been recognized for its cutting edge performance. This has been proved with numerous test wins, top results in competition and records set throughout our history. Our signature stamp of high end quality is the result of our ongoing process of research, testing and development. More than that, it is the culmination of our experience from more than 35 years as a high end windsurfing equipment developer and manufacturer. Chief Designer, Tomas Persson’s tireless attention to detail and deep technical understanding of how windsurfing equipment functions and performs, combined with over 25 years of hands-on experience in windsurfing production in China allows us to manufacture our cutting edge products year after year.
Simmer Style is driven by innovation. We are all passionate windsurfers. We live and breathe windsurfing and our ongoing goal is to continue to design equipment that redefines the boundaries of what is possible today with a board and sail. Throughout the history of windsurfing, Simmer Style has launched many ground breaking concepts such as the first full batten wave sail, the first mono-film wave sail, the Cyber Race top and the Stretch Control System, only to mention a few. Our innovative concepts separate us from our competitors and keep us many steps ahead.
THE SIMMER STYLE STORY
Simmer Style and its history date back to the very foundation of hi-performance windsurfing on Maui in the beginning of the 80’s. Haiku, Maui was a different place back in 1981. Hookipa, as well as the entire North Shore of Maui was an unpanned goldmine of potential. The constant trade winds and pounding surf demanded more than the stock boards could handle at the time. Back then, Malte and his brother Klaus were the hardest chargers at Hookipa. Malte was hitting big waves super late and defying the odds, usually paying a very steep price for it. You were scared just watching the guy from the safety of the beach. The Simmer brothers motto was: " If I eat it, I eat it....at least the gear can handle it! " a attitude that is the foundation of our core values yet today.
Malte Simmer started as an intern with a local sail manufacturer, but in 1981 he branched out and formed his own brand, Simmer Style. Immediately his new design, the scalloped-edge wave sail, redefined the common logic. This sail allowed for late off the lips, and had a more locked in draft, and propelled Malte into his signature late off the lips. A reputation emerged, Malte was in fact ahead of the pack in many ways, especially his penchant for fearlessly charging big waves at Hookipa’s H-Poko point. There were several defining moments over the next few years as contests such as the Maui Grand Prix, and O’neill Invitational provided a stage for the emergence of his power wave sailing style. While he may not have always won the favor of the judges, Malte certainly was a crowd favorite for his radical approach. Time and time again, in and out of the contests, the bearded charger from Haiku blew minds with his fearless, yet stylish antics at Hookipa. Innovations developed very quickly, almost overnight. The full batten wave sail became the standard, and just as soon, the foot batten wave sail as well became the norm.
As Simmer Style grew, Malte adopted a philosophy of not being one of the hyped self-promoting sort, he let his sailing, and his innovations do the talking. By 1984, Windsurfing was big business worldwide, a full world tour was happening with giant crowds in Europe, but the sport’s focus seemed to remain strong on that beach on Maui’s north shore as well, if not more. In late February of that year, a landmark swell hit the Hawaiian Islands. Closed out, giant 50 foot walls of death were challenged by Malte and a very small crew. This session captured attention on a global scale. That single session defined a generation. Malte was at the forefront of it, and as more and more focus came to be placed on Maui, more and more people recognized that Malte was in a league of his own.
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